“The Collaboration Reflects a More Mature Approach”
“Conceptual sneaker collaborations have become common enough that attaching a story to color no longer guarantees depth. The distinction comes from whether the concept meaningfully affects the design. The New Balance 2010 Designed by LM.RT makes a convincing case…”
“LM.RT, A Story of Materials and Expertise”
“…Balance exists between dark and warm tones, between pristine manufacturing and simulated wear, between craft traditions and modern sneaker technology, and between an earthbound palette and a myth centered on flight”
“The New Balance 2010 Designed by LM.RT Makes a Convincing Case”
“The strongest collaborations rarely begin with color. They begin with an idea capable of shaping everything that follows, from material selection and surface treatment to packaging and the way a familiar silhouette is ultimately perceived. New Balance and LM.RT take that approach…”
“New Balance and LM.RT Let Materials Carry the Meaning”
“LM.RT’s emphasis on craftsmanship provides an important foundation for understanding the collaboration. Tailoring and footwear operate through different construction methods, but they share a fundamental dependence on materials, proportion and execution. Fabric behaves differently depending on weight, weave and finish; leather and suede respond to similar considerations. A successful design has to understand those properties rather than treating the material as a decorative layer applied after the form has been established.
The 2010 designed by LM.RT reflects that sensibility”
“...the result lies at the border between technical sneaker and handcrafted object...”
“LM.RT Approaches the New Balance 2010 Through Craft”
“...these elements allow the concept to be extended beyond the sneaker and give real coherence to the entire project..”
“...LM.RT does not turn the New Balance 2010 into a literal illustration of Greek mythology. Instead, the story establishes a conceptual structure that appears through the treatment of the shoe and its packaging, The restraint keeps the mythology from becoming costume,”
“Restraint Keeps the Mythology from Becoming Costume”
— — Excerpts from Stupid Dope
"Best 2010 Yet?"
— — r/Newbalance on Reddit